Search engine optimization, commonly referred to as SEO, is a new thing in marketing and technology. Search engine optimization refers to increasing the ranking of ones website in relevant search engine searches. There are many ways to go about it, and many people are beginning to see the importance of SEO. SEO is a marketing strategy that is diverse and can offer a great return on investment as it can largely be done for free. Free marketing is always a welcome sight for companies, but how exactly can you do it?
There are many ways in which you can do it. These range from things that can be seen like integrating pictures and having relevant context, to more behind the scene stuff link building and meta tagging. While all there is a variety of techniques that work, not all techniques are created equal. There are two distinct types of SEO techniques. One is called white hat and the other is black hat.
White hat refers to techniques that are good and have a long tern positive effect these techniques encourage good design and overall help people find useful applicable content. One mantra of the white hat school of SEO is to write for the target audience, not the search engine algorithm. Some examples of white hat methods include, quality content, quality inbound linking, proper titles and meta data management, and use of semantic structuring. All of these help organize your information and allow people to access it better. If you want to know more, los angeles seo now.
Black hat techniques are the more underhanded ones. These are tactics meant to inflate traffic numbers and effectively trick the search engine into displaying the page higher. These techniques are bad for two reasons. Firstly, it provides bad information to the people who click on the site. It makes it so people often do not find what they are looking for and creates negative company image. The second reason it is bad is because often times once search engines catch on to the tricks they will ban a website. While black hat techniques may increase traffic in the short run it is bad in the long run. Some examples of black hat techniques include, hidden content, meta keyword stuffing, and link farming. All of these techniques are negative and can damage your business in the long run.
SEO is a powerful new tool that is relatively low cost to integrate, but it is also something that is very dynamic and difficult to use effectively at times. While white hat SEO can help your business grow, black hat can lead down the road to ruin.